Don E. Schultz is the President of Agora, Inc. He is also Professor (Emeritus-in-Service) of Integrated Marketing Communications at NorthwesternUniversity.
Don has consulted, lectured, and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. He is the author/co-author of over eighteen books and over 100 trade, academic and professional articles.He is a featured columnist in MARKETING NEWS and MARKETING MANAGEMENT.He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, is the editor of the new International Journal of Integrated Marketing Communication debuting in 2009, and is on the editorial review board for a number of trade and scholarly publications.
Following his graduation from the University of Oklahoma with a degree in Marketing/Journalism, Don began his career as a sales promotion writer for trade magazine publishers in Dallas. From there, he moved into publication sales and management, and was advertising director of a daily newspaper in Texas. He joined Tracy-Locke Advertising and Public Relations in Dallas in 1965, and was with the agency for almost ten years in its Dallas, New York, and Columbus, Ohio offices as senior vice president and manager of several branch offices. He served as management supervisor for a number of national consumer product, service, and industrial accounts.
In 1974, Don resigned from Tracy-Locke to launch a career in academia. He obtained a masterís degree in advertising and a Ph.D. in mass media from MichiganStateUniversity while also teaching in the MSU Department of Advertising. He joined Northwestern in 1977.
Don was former director of the Promotion Marketing Association of America and past Chairman, Accrediting Committee, Accrediting Council in Journalism and Mass Communications. He is also a member of the American Marketing Association, AmericanAcademy of Advertising, Advertising Research Foundation, Association for Consumer Research, Business Marketing Association, Direct Marketing Association, and the International Advertising Association. Don was the former director and US Chairman for Brand Finance, London, and was a former director of the Simon Richards Group, MelbourneAustralia, Penton Publishers, Cleveland, Ohio, and Insignia Systems, Minneapolis, Minnesota.
Don currently holds appointments as an adjunct professor at the Queensland University of Technology in Australia, and as a visiting professor at the Cranfield School of Management and at HullUniversityís School of Business, both in the UK. He has been a visiting professor at TsinghuaUniversity and PekingUniversity, Beijing, China, and Hanken, the SwedishSchool of Economics, Helsinki, Finland.